My design process for ONSEN began with a deep dive into nature’s elements, drawing inspiration from the restorative power of hot springs and the changing seasons. I sought to evoke a sense of tranquility and renewal, starting with the brand's core concept and color palette, reflecting the four seasons through soft, nature-inspired hues. The logo design was centered around the imagery of a mountain, symbolizing strength and serenity, with delicate steam lines representing the calming effects of a hot spring. I focused on creating a seamless blend of natural elements, ensuring that every detail, from the bath salt names to the overall aesthetic, harmonized to deliver a peaceful, immersive experience that transports the user to the heart of nature.